A Creative Agency

Creative people don’t like creating estimates. What they really want is for someone to tell them to go out and produce the most amazing thing possible and then charge what’s fair. Of course, clients rarely make that kind of commitment, and who can blame them. Give a filmmaker an inch, and they’ll take a helicopter shot and two car crashes. Throw in some underwater work for good measure.

The downside of accuracy

On the other hand, an estimate is just that—an educated guess about the final cost to the client. And it’s possible for any production company to supply a relatively accurate estimate for any project, provided they follo ....

Click here to read more about How to Estimate the Cost of a Video Production.

This Sunday morning on MSNBC's Your Business, web video was cited as one of the top five trends for small business in 2012. That's no surprise, considering the benefits web video can bring to your business. Videos are classically "sticky" marketing pieces, meaning that potential customers tend to click on video links more often than other types of links and tend more often to view the entire message once the video has started, rather than surf on before the message has been viewed.

Why? Part of the reason is human nature. A page of text is a little like a gift that has to be assembled by the recipient before there's a payoff. A video is more like a plug and play game that o ....

Click here to read more about Business Web Videos are Sticky Marketing.